The negative stigma and lack of confidence that Singaporeans often associate with our creative industry have been one of many factors that long hindered its potential for global success - often being compared to other countries with thriving creative industries. CULTR HOUSE emerges as a beacon of change, aiming to challenge these perceptions and nurture a supportive ecosystem.
CULTR HOUSE is not a single initiative that will propel local sectors like music, film, arts, and fashion onto the global stage. Instead, it seeks to sow the seeds of change by building a solid foundation rooted in community support and amplification of lesser-known creatives.
Proposed interventions include an online platform that illuminates the talents of local creatives, purposeful campaigns that spark a positive change in mindset and immersive events and merchandise that bring the community together. More than just a brand, CULTR HOUSE embodies a movement, a community, and a culture.