The negative stigma and lack of confidence that Singaporeans often associate with our creative industry have been one of many factors that long hindered its potential for global success - often being compared to other countries with thriving creative industries. CULTR HOUSE emerges as a beacon of change, aiming to challenge these perceptions and nurture a supportive ecosystem.

CULTR HOUSE is not a single initiative that will propel local sectors like music, film, arts, and fashion onto the global stage. Instead, it seeks to sow the seeds of change by building a solid foundation rooted in community support and amplification of lesser-known creatives.

Proposed interventions include an online platform that illuminates the talents of local creatives, purposeful campaigns that spark a positive change in mindset and immersive events and merchandise that bring the community together. More than just a brand, CULTR HOUSE embodies a movement, a community, and a culture.
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cultr house
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Cason is a charismatic and curious problem-solver. He loves to challenge the process and communicate ideas with people. He is a multi-disciplinary designer passionate about creative strategy and human-centered design.
cason christopher
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
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