The main aim of my campaign, ‘i’m cookin’, is to assist young hawkers by increasing exposure to the public. I observed that young hawker stalls have difficulty sustaining themselves due to a lack of customers leading to insufficient sales. Awareness is the biggest issue faced by young hawkers as such stalls are not well-marketed to the public.
To achieve my goal, ‘i’m cookin’ will promote young hawkers through a food stall event. Young hawkers can market their food and gain exposure by selling their food in smaller portions for people to taste at the event.
I will be showcasing my skills in branding and graphic design by designing the marketing collaterals and materials that will be used for the campaign such as tote bags, posters, coupons, social media post designs, mobile application interfaces, etc.
To achieve my goal, ‘i’m cookin’ will promote young hawkers through a food stall event. Young hawkers can market their food and gain exposure by selling their food in smaller portions for people to taste at the event.
I will be showcasing my skills in branding and graphic design by designing the marketing collaterals and materials that will be used for the campaign such as tote bags, posters, coupons, social media post designs, mobile application interfaces, etc.
branding
i'm cookin
community
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Eileen is a detail-oriented and innovative graphic designer with a keen eye for aesthetics. She has a great passion for crafting visually stunning designs that evoke meaningful connections with audiences.
eileen sim
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
