"Have You Seen It." is a series of print ads promoting the Air Jordan 1 High ‘Lost & Found’. According to the designers, the pair was a reimagined version of the original 1985 AJ1 and was inspired by how it would look if found decades later in a dusty stock room.
The target audience of the print ads are sneakerheads aged 16 to 25, who cherish and are hungry for a re-release of the original AJ1.
‘Lost & Found’ is illustrated with different elements representing places youths frequently go. Additionally, the doodles represent how youths would scribble and vandalize objects they come across.
Overall, the concept of "Have You Seen It." plays with the name ‘Lost & Found’, having the pair lost and located at random places. The print ads imitate missing posters, titled Have You Seen It. to raise awareness of the lost pair of sneakers.
The target audience of the print ads are sneakerheads aged 16 to 25, who cherish and are hungry for a re-release of the original AJ1.
‘Lost & Found’ is illustrated with different elements representing places youths frequently go. Additionally, the doodles represent how youths would scribble and vandalize objects they come across.
Overall, the concept of "Have You Seen It." plays with the name ‘Lost & Found’, having the pair lost and located at random places. The print ads imitate missing posters, titled Have You Seen It. to raise awareness of the lost pair of sneakers.
BUSINESS
BRANDING
HAVE YOU SEEN IT
campaign
Xinli is a detail oriented individual who enjoys conveying stories through the use of visuals, typography and other design elements. She is mostly inspired by her own experiences and interests.
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
