China is a country with vast land where many citizens travel out of their hometowns to work or study in different cities, yet rarely are they able to return home and often miss the opportunity to express their true feelings and sentiments to their loved ones.
People don't really write these days, but nothing replaces the sincerity of handwritten letters.
This is a campaign for Air China called Mailbox Above the Cloud, where the environment without a network signal makes people calm down and think. People can write down their thoughts and feelings, which they can then send to their friends, family, or loved ones, even to those who have passed away. We will ensure that their messages are accurately delivered.
People don't really write these days, but nothing replaces the sincerity of handwritten letters.
This is a campaign for Air China called Mailbox Above the Cloud, where the environment without a network signal makes people calm down and think. People can write down their thoughts and feelings, which they can then send to their friends, family, or loved ones, even to those who have passed away. We will ensure that their messages are accurately delivered.
CAMPAIGN
MAILBOX ABOVE THE CLOUDS
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She is adept at empathy, always finding inspiration from nature, and brand design is her passion. She hopes her designed brands can resonate with people.
HAN JINGHANG
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
