In this branding project, I proposed and branded a fictional enterprise that would refresh Fort Canning Park’s image while revitalizing its dwindling visitor numbers.

My chosen solution is Recalibrate, a theater production company that produces uniquely immersive experiences via theatrical performances, multi-sensory stage sets that fully utilize the lavish park spaces, and compelling storytelling.

The crafted branding guide delivers a brand identity with instantly recognizable brand elements and colors that can be easily remixed in limitless permutations for the many collaterals required for merchandising, campaigns, etc. The colors and shape elements were chosen to evoke the core values of passion, exploration, and innovation underpinning Recalibrate’s brand promise — to bring audiences "into the heart of the action".

As a designer, this project represents my conviction in creating designs that go beyond a surface level, taking into account not just aesthetics but also the narrative, longevity, and intended utility of my designs.

branding

Recalibrate

LEONG DAPHNIE

Daphnie is a versatile graphic designer who skillfully weaves captivating narrative stories through her art. With expertise in illustrations, motion graphics, copywriting, and digital marketing, she brings creativity and strategy to every project.

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