Loop is a circular clothing brand that does not discourage the usual shopper’s behaviour of over-buying, rather, it provides solutions on how to get rid of unwanted clothing responsibly, ensuring as little textile waste ends up in the landfill as possible
With shorter fashion cycles where trends get out of relevance quickly, the fast fashion industry has normalised the overconsumption of clothing.
Consumers, especially impressionable youths looking for their unique style. They are easily influenced by stylish clothes and enticing prices which allows them to purchase a wider variety of clothes that they believe to be easily replaceable.
In this project, we explore the current fashion consumption situation, as well as feasible solutions for users that do not require a drastic change of behaviour as that’s not sustainable. Our goal is to slowly integrate sustainable solutions and change consumer’s mindsets in time to come.
With shorter fashion cycles where trends get out of relevance quickly, the fast fashion industry has normalised the overconsumption of clothing.
Consumers, especially impressionable youths looking for their unique style. They are easily influenced by stylish clothes and enticing prices which allows them to purchase a wider variety of clothes that they believe to be easily replaceable.
In this project, we explore the current fashion consumption situation, as well as feasible solutions for users that do not require a drastic change of behaviour as that’s not sustainable. Our goal is to slowly integrate sustainable solutions and change consumer’s mindsets in time to come.
LOOP
BUSINESS
UI/UX
Michelle is an intuitive multi-disciplinary designer, with a current specialisation in UXUI. She thrives on the creative process, but her true motivation lies in establishing meaningful connections with others. Guided by empathy and rationality, Michelle approaches every challenge with the aim of making a lasting positive impact on people's experiences.
MICHELLE ANG
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
