“In Red” is an experimental project to raise awareness and open up the way for young adults to start thinking critically about the concept of red flags in romantic relationships. I hope to encourage them to think about and analyse the way “romance” is being portrayed by external influences through relatable imagery inspired by personal experience.

The strong graphic style and colours highlight, while the use of a red lens hides flagged situations one might face in a relationship. It uses layers of visuals to showcase the various perspectives and concepts, translating a serious topic in a lighthearted manner. Once unfolded, a poster connects everything.

The zine is the main feature and kickstarts the understanding behind this project, along with installations placed around various universities to promote it.

This project intends to be a safe space for people and their own interpretations of relationship circumstances from their perspective.
IN RED
EDUCATIONAL
PUBLICATION
CAMPAIGN
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Introducing Michelle, the versatile visionary where design and imagination converge. With creativity and innovation, she crafts captivating visuals, bringing stories to life that transcend boundaries. Prepare for an extraordinary adventure!
MICHELLE HO
© 2023 BDCD
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
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