The "Mowee" campaign, run by Motherhood Education, aims to educate young women aged 18–25 about the responsibilities and risks of parenthood. It encourages women to be more involved in their children's lives beyond their basic needs, while also supporting those who want to have children to understand their responsibilities.
This campaign is organised in response to the situation in China, where childbirth is still seen as solely a woman's duty, resulting in some children being treated like possessions rather than individuals.
The campaign emphasises the importance of communication, companionship, and emotional support from mothers at all stages of their children's lives, while also recognising the need for mothers to let go as their children grow up.
This campaign is organised in response to the situation in China, where childbirth is still seen as solely a woman's duty, resulting in some children being treated like possessions rather than individuals.
The campaign emphasises the importance of communication, companionship, and emotional support from mothers at all stages of their children's lives, while also recognising the need for mothers to let go as their children grow up.
branding
mowee
educational
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Singapore Institute of Management | Royal Melbourne Institute of Technology
Bachelor of Communication Design
Bachelor of Communication Design
